Market Promotion


Global Aviation Link provides you the “Marketing & Sales Plan”, which has its main content as follows.



The content of the Marketing & Sales Plan


1. Geopolitics and Historical Background –Population and Industrial Potential
2. Marketing Background
A) Trends in the number of Japanese Overseas Travelers
B) Breakdown of Overseas Travelers by Gender, Age, Purpose of Travel
C) Number of Japanese Overseas Travelers by Area
D) Seasonal Trends of Overseas Travel
E) Regional trend of Overseas Travel

3. Japanese Travelers’ Profile
A) Preferred Purpose of Overseas Travel
B) Preferred Type of Destination
C) Selected Airlines
4. Marketing Strategy & Objective
A) Strategy & Target
B) Seasonal Characteristics of Market Movement
C) Target Areas

5. Advertisement, Public Relation and Sales Promotion Strategy
A) Strategy and Method
B) Visual
C) Media
D) Promotion Activity

6. Marketing & Sales
A) Objective and Program (suggestions)

7. Customer Service

8. Business Travel Marketing
A) Objective
B) Definition
C) Marketing & Selling

9. Post Sales Activity and future market needs